‘My Magic Journey’ is an internal site to help staff worldwide to make the most of the personal development options available. (in association with Gain Momentum)
“A very proactive and customer-focused agency with a friendly and experienced team who I have worked with for over 10 years”Andrew Geldard, Chief Communications Officer
This isn’t the place to preach to you about the importance of your company’s website and social media presence. You already know all about that. You’ll also already be aware of the necessity of your website being found and easily viewed on a variety of devices, so you’ll be comforted to know that – as standard – we construct all our websites according to current best practice for SEO, and ensure that they are fully responsive.
BTL Creative will help you through the process, every step of the way. Our developers thrive on delivering bespoke solutions to the most knotty of problems. Our designers insist on ensuring that visual appeal and functionality don’t get lost along the way. Our project managers are expert at maintaining a clear vision throughout the entire process.
What do you need your website to do for you? For some, it may be just a shop window, presenting minimal information – but just enough to draw customers in and encourage them to make contact and start a conversation. Alternatively, you may need it to be a complete online shop, driven by a database to enable you to add, delete or edit products and prices on a regular basis. For others, it might be a comprehensive information source to enable new and existing clients to find out everything they need to know in one place.
How this information is organised and accessed will make all the difference between the success or otherwise of your site. You don’t want to make visitors have to work too hard, or drill down too far, to find the information they need, but at the same time you want to ensure that they’re not bombarded with so much information from the outset that they don’t know where to be begin. A decent navigational structure and clear design are paramount.
There’s so much to consider: the need for interactivity to keep visitors engaged; the desirability of creating and incorporating video, animation or photography to provide interest; the construction and/or integration of complex databases to help manage and present live content; integration with and exploitation of Social Media; content management systems; secure shopping facilities... We could go on, but we don’t want to scare you off! And that’s before we even start with the daunting process of collating and writing all the content.
If you’ve already got the content; great – we’ll help you to organise it. If not, we can help with the task of gathering raw information and copywriting/editing it to ensure a consistent voice. We can storyboard and shoot videos, art direct original photography or source royalty-free images. We can create bespoke content management systems, which aren’t limited by the constraints of what you can find off-the-shelf, or we can develop on familiar and popular platforms such as WordPress.
Tell us what you want to achieve, and we’ll make it happen. And if you’re not sure exactly what you want, we’ll help guide you through the options.
It’s likely to be a lot of work – we wouldn’t want to pretend otherwise. But we promise to make it as painless as possible, and we’re confident that you’ll be delighted with the result.