There are all sorts of different reasons for producing a video: it could be simply a way to get across the personality and brand of your business, or perhaps testimonials from satisfied customers; it might be something more specific and informative, such as a product demonstration or a ‘how-to’ guide to bring your product to life; it might just be a method for connecting with your customers and making your business more approachable.

Internally, there’s video for training / e-learning purposes, for providing visibility of senior members of an organisation to staff, or for showcasing and profiling events or outstanding individuals.

We’re sure that you can think of plenty of other uses, but one thing is clear: video has rapidly become a must-have for business websites and digital marketing, as

companies discover how effective it can be in getting across their individual messages – in an appealing, informative way which spoon-feeds the casual browser – in addition to the obvious SEO benefits.

Animations also have a part to play; whether to supplement or replace recorded images. They can grab attention and add much-needed life to a web page, advert or banner, graphical interest to a presentation, or simply be an amusing and engaging way to demonstrate product functionality.

Whatever your requirement, BTL Creative can help make it you as much or as little support as you need in the planning, scripting, shooting and editing process.

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