“BTL are more than just a design agency, they are a trusted partner and an extension of my team. They are exceptionally creative, technically adroit, great project managers and solutions-focused.”Hayley Grigor, Director
Conversely, the rapid advances in digital print over the last decade allow you to make smaller print runs cost effective, as well as enabling individual personalisation of your message to recipients.
As with all good design, doing the background work is key to a successful result. This means asking all the right questions at the outset:– for example, as well as being clear on what the overall message and objective is, we like to get a thorough understanding of the target audience, the product / service you are offering, and what the competition is up to before we let our creatives loose on your brief. Context is everything.
We also like to set out with a particular design style and tone in mind. This isn’t just a matter of personal taste or preference; it should reflect the message itself and the image you need to portray. There’s nothing wrong with being obvious or brash if the subject matter and audience demands it. On other occasions, a more sophisticated and low-key approach is more appropriate.
As with everything we do, we can give you as much or as little support – and creativity - as you require and your budget will allow. Need help with copywriting the content? No problem. Want some bespoke photography to back up your message? We can handle it.
We’ll provide you with some initial concept options for you to consider. Once we’ve got the direction sorted (it’s very rare for us not to hit the mark with at least one of our initial visuals) we’ll apply all our technical know-how to develop it up, balance out all the content and achieve the optimum balance between impact and accessibility of information.
And we’ll make sure to fit in with your deadlines, and your budget. Every time.